A hotel is usually described as a “home away from home,” but this one however feels like a grander version of that, more like a “world within a world.”. Now, I am not sure if that is partially a great result thanks to the incredible marketing, or the very glamourous opening they recently had – there are so many potential reasons, but whatever the exact one may be, there certainly is no other hotel like it in Stockholm or in Sweden.
Located right in the heart of the city, Haymarket is a modern art deco style hotel and the Scandic Hotel Group’s latest and most intriguing project yet. For those who don’t know, Scandic, being one of the largest hotel operators in the Nordics (if not THE largest) has about 230 hotels spread over eight countries, and Haymarket is the first of its unique Signature hotels concept – and unique it is indeed. The thoughtfulness put into this hotel is all in the details.
Step into the world of Haymarket by Scandic,; an iconic building situated in the perfect location on Hötorget and neighbors with Konserthuset (the the Concert Hall), home to the Royal Stockholm Philharmonic Orchestra and host venue for many grand events and ceremonies, such as the Polar Music Prize and the Nobel Prize, held here annually.
My first proper visit here, started with a classic live jazz champagne brunch. Need I say more? We could just stop right here, but you probably want to know more. Walking through the entrance, feels like stepping into a contemporary fabulous twenties era of our time. Another place where even the Great Gatsby would feel at home. Where fashion and classic movies meets Scandinavian glamour and cool with an all-round, very international vibe. There is something here for everyone, where all feels welcome and everyone feels chic.
Read more about Haymarket in your personal copy of the magazine or on issuu.com