Photo:Maria Swärd/

Sweden Selected is a premium destination, travel, fashion and lifestyle magazine.

It is published in two   languages, aimed at the largest markets in the world – English and Chinese.

We bring you our favorite selections of all things incredible that Stockholm, Sweden and Scandinavia has to offer with a focus on travel, style, culture, sightseeing, shopping, dining, design, music, adventure, business and more.

We hope we can stylishly inspire your experiences here in Sweden, influence your travels and increase your knowledge of the wonders this Kingdom provides.

Panini Internazionale + Sweden Selected

Now you can find our magazines at the divine (& delicious!) Panini Internazionale restaurants around Stockholm. We love a quality collaboration & we looove Panini! To find a Panini closest to you visit Panini here

House of Engelbert

I am a jewelry lover; most women are, but the times I remember the most are the ones when I received my first real pieces of jewelry. Like, when my parents gave me a stunning solitaire necklace in Cape Town, or when my husband proposed to me in New York, or a timeless bracelet I bought myself, because I deserved (and loved) it, or when we were married in Versailles – Paris. These are not only favorite jewelry pieces, but rather moments in time; the experience, etched clearly in my memory, gifts I highly value today.
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Restaurant NOOK

Affordable with an edge!

Alexander Bäckman was trained as a wine waiter and Claes Grännsjö as a chef. Both of them have worked for five-star restaurants as well as the trendier and more niche-oriented. One day Mr. Gränn-sjö decided to open an establishment of his own. After having found the perfect location in Stockholm, he gathered up his belongings and headed for the city. Mr. Bäckman needed a little more coaxing. But all his doubts vanished as soon as he set foot in the place.
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Lapland a world of contrast

We stand there awestruck by the billowing ballet of the goddesses. Like galactic emissaries to the darkness and piercing cold, the Aurora Borealis illumines the arctic night. But we are snug in our warm clothing and are about to sleep on reindeer skins at the Ice Hotel. Tomorrow we will take a dogsled to a Sami village.
We are in Jukkasjärvi on the outskirts of Kiruna, the biggest city in Lapland. The famous hotel will be only one of our many unforgettable experiences.
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A  hotel is usually described as a “home away from home,” but this one however feels like a grander version of that, more like a “world within a world.”. Now, I am not sure if that is partially a great result thanks to the incredible marketing, or the very glamourous opening they recently had – there are so many potential reasons, but whatever the exact one may be, there certainly is no other hotel like it in Stockholm or in Sweden.
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It is here!

We are so proud of our latest issues of Sweden Selected for 2016! Make sure you don’t miss out on them! They are filled with great inspiration, collaboration and ideas of all things Swedish and Scandinavian.  It is the most stylish destination magazine on the market and it’s free!
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This picture truly sums up our experience with this issues fashion shoot titled in English as: ‘Living the Swedish Dream’. Managing a shoot with a story and crew of approximately 14 creative individuals and getting it all done in one day has been crazy and loads of fun!
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Perfect vacation reading

This issue of Sweden Selected makes the perfect vacation reading! With great inspirational ideas to pick up when visiting Sweden or online shopping. If you are on your way somewhere, or even if you are arriving to Sweden  – pick up your copy of Sweden Selected at the tourist information of Arlanda International Airport.  read more…

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Nybrokajen 3, 111 48 Stockholm, Sweden
+ 46 (0)8 717 95 40

Editor / Creative Director  
Sanchia Lambert
+ 46 (0)76 166 94 69

Art Director / Graphic Designer
Carina Berg
+ 46 (0)7 363 316 39

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Birgitta Ossmyr
+ 46 (0)70 651 39 48

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